Bay Area Host Committee Welcomes the East Bay Coalition as Official Alliance Partner
Mountain View, CA (October 22, 2025) – The Bay Area Host Committee (BAHC) today is welcoming the East Bay Coalition--comprised of Visit Berkeley, Visit Pleasant Hill, Visit Tri-Valley and Visit Walnut Creek--as the newest Alliance Partner, joining a growing roster of regional leaders committed to showcasing the Bay Area’s dynamic communities and maximizing economic impact from world-class events.
"By welcoming the East Bay Coalition as an Alliance Partner, we are building upon the foundation set with Visit Oakland to tell the full East Bay story," said Zaileen Janmohamed, President & CEO of the Bay Area Host Committee. "The East Bay’s remarkable diversity, creativity, and hospitality are essential threads in the fabric of our region. Together, we will ensure these communities receive the global recognition they deserve during the world’s most exciting events."
The announcement follows the recent addition of Visit Oakland as an Alliance Partner, underscoring BAHC’s dedication to supporting, promoting, and showcasing the entire East Bay region. With the East Bay Coalition now on board, BAHC is poised to tell a more comprehensive story—highlighting the East Bay region’s diversity, innovation, and unique experiences.
As an official Alliance Partner, the East Bay Coalition will benefit from access to BAHC’s quarterly Speaker Series and hospitality at select BAHC events, representation on the Community and Fan Engagement Working Committee, and prominent recognition in BAHC’s print, transit, and digital media campaigns. The Coalition will also be featured across BAHC’s owned digital channels and have opportunities to participate in co-branded merchandise initiatives, joint promotional activities, and community engagement programs such as FIFA World Cup 2026™ watch parties.
"Joining the Bay Area Host Committee as an Alliance Partner allows us to amplify the unique voices and experiences of the entire East Bay region," said Patricia Snowden, CEO, Visit Pleasant Hill of the East Bay Coalition. "From the iconic appeal of Berkeley and Oakland to Tri-Valley, Pleasant Hill, and Walnut Creek’s elevated experiences, we are eager to showcase the breadth of attractions, culture, and innovation that make the East Bay a premier destination for visitors and residents alike."
The news also builds on recent BAHC announcements from other regional destination marketing organizations, including SF Peninsula, Visit Napa Valley and Napa Valley Vintners, SF Travel, and Visit Santa Cruz County, showcasing the collective commitment of Bay Area destinations to deliver an exceptional experience when the world arrives for Super Bowl LX and the FIFA World Cup 26™.
About the Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.
About the East Bay Coalition
The East Bay Coalition is a partnership of destination marketing organizations representing Visit Berkeley, Visit Pleasant Hill, Visit Walnut Creek, and Visit Tri-Valley (Pleasanton, Livermore, Dublin, and Danville).
Together, we have united to promote the East Bay as a premier destination during the 2026 global sporting events. As sponsors with the Bay Area Host Committee, our coalition’s mission is to showcase the region’s unique attractions, hospitality, and visitor experiences to audiences from around the world.