What is Bridge to Work?

Bridge to Work reimagines how mega-sporting events can establish pathways to stable, quality jobs for the local Bay Area community.

The groundbreaking workforce development program aims to enroll 500 participants across NBA All-Star 2025, Super Bowl LX and FIFA World Cup 26™, and provide ongoing training and support to create a defined roadmap to stable employment.

Anchor Partner

Delivery Partners

Legacy Partner

“This was life changing. Going to places across the Bay Area I’d never been to, attending an event I’d never experienced, and seeing things I’d never seen before all felt really good.”

— Bridge to Work Participant, NBA All-Star

"[Bridge to Work] not only enhances the fan experience but also provides meaningful opportunities for individuals to gain valuable skills and career experience at one of the world's biggest sporting events."

— Anna Isaacson, SVP Social Responsiblity, NFL

“This work sets a precedent for how sports can catalyze community development.”

— Sam Cobbs, Tipping Point CEO

"The NBA is a proud partner with the BAHC and their groundbreaking Bridge to Work program for the NBA All-Star 2025... This initiative shows how major sporting event can have a lasting and positive impact on the region"

— National Basketball Association