Bay Area Host Committee Partners with Visit Napa Valley and Napa Valley Vintners

Together, BAHC and Napa Valley prepare to showcase the region to global audiences ahead of Super Bowl LX and FIFA World Cup 26™

Mountain View, CA (June 12, 2025) — The Bay Area Host Committee (BAHC) is proud to announce a partnership with Visit Napa Valley, the official destination marketing organization of Napa Valley, and Napa Valley Vintners, a nonprofit trade association representing nearly 550 Napa Valley wineries.

As one of the world’s premier destinations, Napa Valley brings a unique cultural and culinary perspective to the Bay Area landscape as the region prepares to host Super Bowl LX and FIFA World Cup 26™ next year. Through this partnership, Visit Napa Valley and Napa Valley Vintners will help ensure that visitors to the Bay Area during these high-traffic, premier sports events experience Napa Valley wineries, hotels and businesses, and enjoy the full depth of Wine Country’s hospitality and charm.

“Our partnership with Visit Napa Valley and Napa Valley Vintners reflects the essence of what the Bay Area Host Committee is all about—celebrating the entire region, creating meaningful connections across the Bay, delivering an experience that’s unforgettable at every level,” said Zaileen Janmohamed, President & CEO of the Bay Area Host Committee.

The two organizations will play an essential role in enhancing the guest experience during these upcoming global sporting events and welcoming visitors to Napa Valley through local events, luxury experiences, and promotions. The collaboration will enable unique and inclusive community activations and contribute to the broader region-wide promotional efforts, helping to position the Bay Area as a united, world-class destination.

"We are thrilled to partner with Napa Valley Vintners in entering into this agreement with the Bay Area Host Committee,” said Linsey Gallagher, President & CEO of Visit Napa Valley. “This collaboration presents a remarkable opportunity for Napa Valley to showcase its world-renowned wine and hospitality by welcoming visitors during these high-profile events. The Bay Area Host Committee is doing great work bringing prestigious sporting events to the region, and we are proud to help ensure that guests from near and far get a true taste of what Napa Valley has to offer in wine and hospitality while visiting the Bay Area.”

"It’s such an exciting time for the entire Bay Area. We believe that world-class sporting events should be aligned with Napa Valley’s world-class wines,” said Stacey Dolan Capitani, Vice President of Marketing at Napa Valley Vintners. “We look forward to welcoming the sports world to Napa Valley and introducing them to everything our wine region has to offer. This partnership with the Bay Area Host Committee presents an incredible opportunity to showcase Napa Valley on a global stage.”

About the Bay Area Host Committee

The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact.  

BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.

About Visit Napa Valley

Visit Napa Valley is the official destination marketing organization for Napa County. The organization promotes the region as an attractive travel destination and works to continually enhance its public image as a dynamic place to visit, live, and work. Conveniently located within an hour's drive from the San Francisco Bay Area and the Greater Sacramento Area, Napa County is comprised of five distinct towns, including, from north to south, Calistoga, St. Helena, Yountville, the City of Napa, and American Canyon. In addition to these five towns, the areas of Rutherford, Oakville, and Angwin, along with the outdoor recreation area of Lake Berryessa, are also part of Napa County and add to its diverse and rich history. For additional information about Napa Valley or to plan your Napa Valley experience, please explore VisitNapaValley.com and follow social feeds @VisitNapaValley. 

About Napa Valley Vintners

The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its nearly 550 members to consistently produce wines of the highest quality, provide environmental leadership and care for the extraordinary place they call home. NVV has invested more than $230 million in community healthcare, youth development and the environment in Napa County. Learn more at napavintners.com

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