Bay Area Host Committee Collaborates with Tommy Breeze on Limited-Edition Patch Collection Celebrating Global Events and Bay Area Identity
Premium embroidered patch collection tells the story of the Bay Area through iconic landmarks and authentic outdoor culture
MOUNTAIN VIEW, CA – December 3, 2025 – The Bay Area Host Committee (BAHC) today announced an exclusive merchandise collaboration with acclaimed designer Tommy Breeze, unveiling a limited-edition patch collection that celebrates the Bay Area's iconic landmarks and will be available ahead of Super Bowl LX and FIFA World Cup 26™.
The collection features intricately embroidered patches inspired by a modern soccer ball, each highlighting three unique Bay Area scenes. The design seamlessly integrates the region's most recognizable symbols—the Golden Gate Bridge, San Francisco's skyline, and natural landscapes including redwood trees, hiking trails, and coastal elements—creating instantly wearable art that connects fans to the Bay Area's diverse experiences.
"My art is all about connecting with your happy places. For me, that's the Bay Area," said Tommy Breeze. "I wanted to include scenery from every corner of the region. I feel so lucky to live in this beautiful place, and I'm excited for fans from far away to get to appreciate it too. That connection between the wearer and the landscape, whether you're from the Bay or visiting for the World Cup or Super Bowl, is what makes this apparel collection special."
The collection features meticulous construction and attention to detail. Breeze says this design is likely the most intricate he's ever attempted using CNC embroidery. It's finished off with a Merrow border, a premium production method.
"This partnership exemplifies how the Bay Area Host Committee is creating memorable, authentic experiences for fans and visitors," said Patty Hubbard, CMO of the Bay Area Host Committee. "Tommy Breeze has designed something that celebrates our region's identity while creating a tangible connection to the historic events we're hosting. These aren't just products—they're wearable stories of the Bay Area."
Live sewing activations will accompany the collection's launch, allowing fans to experience the craftsmanship firsthand and engage directly with the design process. The patches are designed to be instantly recognizable as World Cup-related without explicit logos, using carefully selected color fields inspired by decades of international football branding.
To purchase the limited edition World Cup collection hats, visit https://tommybreeze.com/pages/worldcup.
More information on Tommy Breeze and his work is available on his eponymous apparel brand's website, tommybreeze.com.
About the Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente, Genentech and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.