Official Lineup of Super Bowl LX Events and Venues Revealed
Super Bowl Opening Night, Super Bowl Experience, NFL Honors and More Return for Week-Long Celebration in the Bay Area
Pro Bowl Games and First-Ever Super Bowl LX Innovation Summit to Now Take Place During Football’s Biggest Week
NEW YORK - Nov. 3, 2025 - The National Football League and the Bay Area Host Committee announced the official lineup of Super Bowl LX events and activations, bringing the excitement of the league’s biggest week to life across the greater San Francisco Bay Area. From immersive fan experiences to community-driven programs and region-wide celebrations, Super Bowl LX will spotlight the Bay’s unmatched culture of creativity and innovation.
“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, NFL executive vice president, club business, major events & international. “This is a place that has always driven innovation, and alongside the Bay Area Host Committee, we’re creating a week that reflects the people and communities who make this region special, celebrating the Bay Area’s art, food, music and culture on a global stage.”
“The Bay Area is made up of distinct, diverse communities across multiple counties, so we’re excited to have Super Bowl LX as a moment to showcase the full identity of the region,” said Zaileen Janmohamed, president & CEO of the Bay Area Host Committee. “Our goal is to not only unite the entire Bay so that the energy and impact of the Super Bowl is felt everywhere, but also to deliver meaningful impact that lasts long after the game is over. Today’s news is just the beginning – there will be much more to come.”
SUPER BOWL LX EVENTS AND VENUES INCLUDE:
Super Bowl Media Center at the Moscone Center West Building
Monday, Feb. 2 - Monday, Feb. 9, 2026
The Super Bowl Media Center at the Moscone Center West Building is the central hub for official press conferences and media activity throughout Super Bowl Week. It will serve as the base for thousands of credentialed journalists, inclusive of everything from broadcast and digital to radio, print, and social media, and be a center point for representatives from future Super Bowl and Draft host cities, league partners, and sponsors throughout Super Bowl Week. Opening Sunday, Feb. 2, the Media Center will remain accessible to media 24/7 and will close Monday, Feb. 9 following the Most Valuable Player recognition and Super Bowl hand-off press conferences.
Super Bowl Opening Night Fueled by Gatorade at San Jose Convention Center
Monday, Feb. 2, 2026
Fans are invited to the San Jose Convention Center ahead of Super Bowl LX for an exciting evening celebrating the AFC and NFC champions as they arrive in the San Francisco Bay Area. The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game. Super Bowl Opening Night fueled by Gatorade is free to fans and promises a thrilling experience with two separate viewing sessions, when fans will have the chance to attend either the AFC champions’ appearance or the NFC champions’ appearance, which will be held in back-to-back windows. Fans will be able to cheer on their conference team, hear from players and coaches, and be part of the Super Bowl energy as it officially kicks off in the Bay Area.
Fans interested in attending one of the team’s appearances will need to download and register on the NFL OnePass app beginning December 10. Please note that registration on the NFL OnePass app does not guarantee entry. Entry will be on a first-come, first-served basis.
Pro Bowl Games Powered by Verizon at Moscone Center South Building
Tuesday, Feb. 3, 2026
For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut. The revamped programming gives the league’s best athletes an opportunity to compete during the NFL’s biggest week of the year, surrounded by their families, friends and select fans, and provides all fans with a must-see TV event that helps culminate the end of the season.
The televised event will air live from the Moscone Center South Building on Tuesday, Feb. 3, which will be transformed into a dynamic flag football arena. Coverage of the Pro Bowl Games powered by Verizon will begin on ESPN starting at 6:30 p.m. ET with the flag game at 8:00 p.m. ET on Tuesday, Feb. 3. The game will air on ESPN, Disney XD and ESPN Deportes.
Super Bowl Experience Presented by Jersey Mike’s at Moscone Center North and South Buildings
Tuesday, Feb. 3, 2026 – Saturday, Feb. 7
Super Bowl Experience presented by Jersey Mike’s, the NFL's immersive football festival, is a family-friendly event held annually during Super Bowl Week. This event at the Moscone Center will offer fans the chance to meet current NFL players and Legends for autographs, shop for exclusive gear at the NFL Shop presented by Visa and enjoy interactive games and NFL FLAG clinics. Throughout the Super Bowl Experience, fans can take memorable photos with the Vince Lombardi Trophy, race in a 40-yard dash against virtual NFL players on LED screens and explore a display featuring all 59 Super Bowl rings.
Tickets will be available on December 10th. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum
Tuesday, Feb. 3 – Saturday, Feb.7, 2026
BAHC Live! San Francisco Fan Zone will be the premier local fan destination within the NFL Super Bowl Experience, a dynamic, multi-day celebration of sports, culture and innovation, set in the heart of San Francisco. Hosted next door to the Moscone Center at Yerba Buena Gardens and the YBCA Forum, this immersive event will bring thousands of fans together to experience the excitement of Super Bowl Week through a uniquely Bay Area lens, from cutting-edge technology and world-class cuisine to live performances and interactive sponsor activations.
Access to the BAHC Live! Fan Zone is included with a ticket to NFL Super Bowl Experience. Tickets will be available on December 10th. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
NFL Culture Club at The Pearl
Wednesday, Feb. 4 – Saturday, Feb. 7, 2026
For the first time, the NFL Culture Club will debut as an exclusive, immersive destination and refined gathering place where the worlds of sport, art, music, fashion, and community converge during Super Bowl week. Inspired by the spirit of a modern members’ club, the Club will offer an intimate, design-forward environment that fosters authentic connection and creative exchange among today’s cultural leaders.
Across four days, guests will experience a curated lineup of thought-provoking conversations, live performances, art installations, and bespoke brand collaborations - all celebrating the diverse voices shaping the future of culture. The NFL Culture Club embodies the intersection of excellence and expression, inviting athletes, creators, and community leaders to engage, reflect, and reimagine what culture means today.
NFL Honors Presented by Invisalign at Palace of Fine Arts
Thursday, Feb. 5, 2026
NFL Honors presented by Invisalign, an Align Technology brand, will celebrate the best in the league, recognizing standout performances and achievements from the 2025 season. The annual primetime awards special will take place at the Palace of Fine Arts in San Francisco and feature live entertainment, special guest appearances, and honor the immense talent, dedication, and impact of those who shape the game on and off the field.
BAHC Live! Concert Series at Bill Graham Civic Auditorium
Thursday, Feb. 5 - Saturday Feb. 7, 2026
The Bay Area Host Committee (BAHC) is bringing music to the forefront with the launch of the BAHC Live! Concert Series at the legendary Bill Graham Civic Auditorium, exclusively operated by Another Planet Entertainment. The first announced show in the series on Saturday, Feb. 7 will feature Chris Stapleton and special guest Sierra Ferrell, with a portion of proceeds from the Concert Series to support the Tipping Point Community and the BAHC Foundation’s Bridge to Work program. Additional shows to be announced.
Tickets are on sale via Ticketmaster or email BAHCLive@bayareahostcommittee.com for VIP packages.
BAHC Super Bowl LX Innovation Summit Presented by YouTube at SFMOMA
Friday, Feb. 6, 2026
The BAHC SBLX Innovation Summit presented by YouTube is a groundbreaking, first-of-its-kind gathering at the intersection of sports, technology, civic leadership and global storytelling. Held at the iconic San Francisco Museum of Modern Art (SFMOMA) during Super Bowl LX week, this exclusive, invitation-only event will convene 500 hand-selected leaders from across tech, sports, venture capital, private equity and culture. Curated by the Bay Area Host Committee, the Summit will celebrate the region’s unmatched spirit of innovation—where creativity, disruption and bold ideas power the engine of progress.
On Location’s Super Bowl LX Studio 60 Concert Series at the Palace of Fine Arts
Friday, Feb. 6 – Saturday, Feb. 7
On Location’s Super Bowl LX Studio 60 promises a weekend of unforgettable music entertainment at one of San Francisco’s most iconic venues, the Palace of Fine Arts. GRAMMY Award winning artist Sting will headline the opening night of On Location’s Super Bowl LX Studio 60 concert series on Friday, February 6, 2026, with additional musical acts to be announced. The intimate setting serves as an opportunity to see musical acts and artists up close and personal. A variety of packages are available with offerings that include general access passes with all-inclusive food and beverage, all-inclusive private lounge spaces, meet and greet opportunities with NFL legends and current players and more. Visit OnLocationExp.com/Sting for full details on how to attend.
Super Bowl Breakfast at Marriott Marquis
Saturday, Feb. 7, 2026
The NFL-sanctioned Super Bowl Breakfast is a signature Super Bowl week event highlighted by the presentation of the Athletes in Action Bart Starr Award, which honors one NFL player each year for outstanding character and leadership on and off the field. At the 2026 event held at the Marriott Marquis in San Francisco, Super Bowl–winning head coach Tony Dungy will present the award, with three-time 49ers Super Bowl champion Brent Jones serving as emcee. The program will also feature special appearances from 49ers General Manager John Lynch; Andrew Luck, Football General Manager at Stanford University; and Condoleezza Rice, Director of Stanford University’s Hoover Institution, with additional NFL Legends to be announced.
For tickets and more information, visit www.superbowlbreakfast.com.
Taste of the NFL at The Hibernia
Saturday, Feb. 7, 2026
A top destination for world-class events, The Hibernia in San Francisco will host Taste of the NFL 2026 during Super Bowl LX weekend. This NFL-sanctioned culinary and gridiron extravaganza will bring together renowned chefs from around the nation and the Bay Area, along with NFL Legends, for an unparalleled foodie and football experience. Enjoy a curated menu of delectable dishes and wine & spirits reflecting the cultural diversity and innovative spirit of the Bay Area, while mingling with your favorite football greats and enjoying many surprise and delight moments and exciting entertainment.
All event proceeds will support GENYOUth’s commitment to tackling youth food insecurity in the Bay Area and across the nation. Tickets to Taste of the NFL 2026 are available here.
NFL Super Bowl LX Flag Football Game on YouTube at Moscone Center South Building
Saturday, Feb. 7, 2026
The NFL Super Bowl LX Flag Football Game on YouTube brings top athletes, music artists, and creators to the field for a flag football showdown live from Super Bowl Experience at Moscone Center in San Francisco and streaming exclusively on YouTube.
Super Bowl LX - Game Day at Levi’s Stadium in Santa Clara
Sunday, Feb. 8, 2026
Super Bowl LX returns to the Bay Area as the AFC and NFC champions face off for the Vince Lombardi Trophy at Levi’s Stadium in Santa Clara. Game day will feature pregame festivities, spectacular on-field moments and the Apple Music Super Bowl LX Halftime Show headlined by GRAMMY® Award-winning global recording artist Bad Bunny, delivering a full day of celebrations for fans in-stadium and at home. The game will air live on NBC, Telemundo and Peacock, with kickoff at 6:30 p.m. ET.
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About the Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a non-profit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to iconic Bay Area venues—driving lasting economic, cultural, and social impact.