Bay Area Host Committee Celebrates 60 Days to Super Bowl LX with Speaker Series, Impact Awards, Bay Area-Wide Activations
BAHC to Host Speaker Series at Levi's Stadium and Present First-Ever BAHC Impact Awards
Mountain View, CA – Dec. 11, 2025 – The Bay Area Host Committee (BAHC) officially marks the 60-day countdown to Super Bowl LX today with a full day of activation across the region, including a Speaker Series event at Levi's Stadium, the presentation of the first-ever BAHC Impact Awards, and a coordinated rollout of Bay Area-wide celebrations designed to build excitement and unite the community.
The centerpiece of today's celebration is the BAHC Speaker Series at Levi's Stadium, featuring BAHC President & CEO Zaileen Janmohamed, San Francisco 49ers Executive Vice President Al Guido, 49ers Legend and Pro Football Hall of Fame Inductee Patrick Willis, current San Francisco 49ers linebacker Fred Warner and NBC Sports Host Bonta Hill. The event provides a discussion around the planning process for Super Bowl LX and a sneak peek into what lies ahead during the final countdown to the Super Bowl.
Today’s Speaker Series will also feature the presentation of the inaugural BAHC Impact Awards. The awards recognize individuals and organizations making a positive difference throughout the Bay Area community — a new honor designed to celebrate the region's commitment to excellence and social impact.
"Today marks a very noteworthy milestone, and I couldn't be more excited," said Zaileen Janmohamed, BAHC President & CEO. "In 60 days, we will welcome the world to the Bay Area to experience everything that makes our region special — our diversity, our innovation, and our positive impact in the community. This is our moment to showcase what the Bay Area stands for and to unite our region in celebration of this historic event.
The 60-day milestone comes as a flurry of activation launches across the Bay Area and beyond:
NFL Media Campaign Launch: The NFL's media campaign for Super Bowl LX officially launches today, featuring linear TV, radio, digital ads, ticket giveaways, and out-of-home advertising throughout the Bay Area.
Super Bowl Experience Tickets: Tickets to the Super Bowl Experience presented by Jersey Mike’s went on sale yesterday. The interactive football festival offers fans of all ages the opportunity to meet current NFL players and Legends, participate in interactive games like the 40-yard dash presented by Roblox, snap photos with the Vince Lombardi Trophy, view all 59 Super Bowl rings and shop for exclusive gear. The event will take place at Moscone Center in San Francisco February 3-7. Fans can purchase tickets at https://SuperBowl.com/ExperienceTickets. Tickets are free for fans 12 years old and under.
Super Bowl Opening Night Registration: Free registration for Super Bowl Opening Night fueled by Gatorade recently opened, welcoming fans to celebrate the arrival of the AFC and NFC champions in the Bay Area. Taking place at the San Jose Convention Center, the free event offers fans their only opportunity to hear directly from Super Bowl LX players and coaches ahead of the Big Game, with two back-to-back viewing sessions from 4:30 – 6:30 p.m. PT and 6:00 – 8:00 p.m. PT. Fans must download and register through the NFL OnePass app to attend.
Super Bowl LX Décor: Beginning today, Bay Area residents and visitors will be greeted by large-format LX roman numerals that will be installed at high-profile locations throughout the region. These installations will create iconic visual moments and fan photo ops, with additional in-market Super Bowl creative and immersive moments to come.
BAHC Merchandise Collaboration: The BAHC's exclusive merchandise collaboration with LACES debuts today, featuring a limited capsule collection. Items will be available for purchase at today’s Speaker Series event and on the LACES website.
The 60-day countdown represents a pivotal moment for the Bay Area Host Committee and its partners, including EA SPORTS recently unveiling how they are setting the stage for their biggest Super Bowl presence yet.
"The energy across the Bay Area is building, and today's activation demonstrates our collective commitment to making Super Bowl LX an unforgettable celebration," said Janmohamed. "Whether it’s our Speaker Series, Impact Awards, media campaigns, Super Bowl Experience or the iconic décor that will soon appear across our region, today represents the beginning of the home stretch. We're ready to welcome the world and show them why the Bay Area is unlike anywhere else."
About the Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente, Genentech, and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. The BAHC Impact Awards presented by PNC Bank recognize individuals and organizations making a positive difference throughout the Bay Area. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.