Bay Area Host Committee and Meta Join Forces to Showcase Region’s Technology Leadership
Collaboration spotlights the Bay Area’s forward-thinking approach and commitment to innovation as the region enters an epic 18 months of major sporting events
Mountain View, CA (January 28, 2025) – As excitement builds for the Bay Area to host some of the world’s most popular major sporting events, the Bay Area Host Committee (BAHC) is embracing its role as a leader in sports technology and innovation. Partnering with Meta, the BAHC will integrate cutting-edge tools to create immersive, forward-thinking experiences, underscoring the Bay Area’s unique blend of creativity and technological excellence.
This collaboration will be first highlighted within the BAHC’s regional showcase at the NFL Media Center during Super Bowl LIX in New Orleans (February 2-9, 2025). The BAHC will proudly feature the Bay Area’s pioneering technological advancements, offering a glimpse of what fans can expect when it takes center stage as host of Super Bowl LX.
“The Bay Area has always been synonymous with groundbreaking ideas, and our collaboration with Meta underscores that commitment to pushing boundaries,” said Zaileen Janmohamed, President and CEO of the Bay Area Host Committee. “As we prepare to welcome the world to the Bay Area, we are proud to celebrate the Bay Area’s innovation and diversity while setting the stage for unforgettable experiences.”
The collaboration will spotlight the Bay Area’s spirit and culture through the following features:
Immersive Visual Storytelling: Explore iconic Bay Area landmarks, such as the Golden Gate Bridge, Alcatraz, and Muir Woods, brought to life through large-scale visuals, stories, and engaging content powered by Meta’s technology.
Interactive Experiences: Use Meta’s tools to learn about the Bay Area’s rich history, iconic venues, and cultural milestones. Users can also share their experiences on social media in real-time to build excitement for Super Bowl LX.
Celebrating Diversity Through AI: Discover the Bay Area’s dynamic communities, from Chinatown festivals to Mission District murals, gaining insights into the vibrant cultural landscape through Meta’s AI capabilities.
The integration of Meta’s advanced technology, including LED displays and Ray-Ban Meta Smart Glasses, will transform the BAHC’s activation—titled “Bay Area: A Lens to the World”—into a celebration of the region’s creativity, diversity, and technological prowess.
This joint effort represents a key milestone in the BAHC’s broader strategy to integrate transformative technology into its initiatives. As the Bay Area gears up to host three events in an 18-month period, this collaboration with Meta serves as a bridge to future innovations, reinforcing the region’s reputation as a global leader in technology and sports.