Bay Area Host Committee Debuts FIFA World Cup™ Branding

May 18, 2023

SANTA CLARA, Calif. – On the heels of yesterday’s unveiling of the FIFA World Cup 2026 creative campaigns and logos,

today the Bay Area Host Committee is releasing its unique host city branding for the World Cup, which celebrates the

region’s remarkable culture and allure. The Bay Area’s bespoke imagery differentiates it from the unique visual identities

of each of the other Host Cities.

The branding for the Bay Area was inspired by the region’s most recognizable features, including the magical coastline

of Northern California, the iconic shape and color of the Golden Gate Bridge, and the signature redwood trees that

populate the state’s natural parks. The pixelation effect evokes the history and heritage of the technology industry in

Silicon Valley. Images and media assets can be found here.

“The Bay Area is a special and dynamic region, and this branding showcases our unique fingerprint and impact on global

culture,” said Zaileen Janmohommed, President & CEO of the Bay Area Host Committee. “The natural beauty of the

Bay, our iconic landmarks, and our legacy as an innovation hub were all critical factors in our selection as a World Cup

host city, and I’m thrilled they’re featured in this visual story. In the Bay Area, not only are people’s differences accepted,

they are encouraged. So as we prepare for the 2026 FIFA World Cup, our mission is to ensure every Bay Area resident

can see themselves - each person’s diversity, singularity, and power - as a part of this event, and these visuals are just

the start of that effort.”

Today’s Bay Area specific brand announcement follows yesterday’s launch of the broader FIFA World Cup 2026 creative

campaign in Los Angeles. The new #WeAre26 campaign will act as the cornerstone for all fan communications in the

lead up to World Cup 2026 and drive excitement amongst communities throughout the host nations and the world.

Additional information can be found here.

The Bay Area was selected as a host venue for the FIFA World Cup 2026 alongside overwhelming support from

community groups, elected officials, and private businesses across the region. The FIFA World Cup 2026 will be the

biggest sporting event in history – hosted in Mexico, Canada, and the United States across 16 Host Cities. In the new

expanded format, 48 teams will participate in 104 matches over the multi-week tournament that will still feature the

well-known 4 team groups followed by elimination rounds.