Jessica Wong

Vice President, Client Services

Jessica brings her extensive expertise to the Bay Area Host Committee as the Vice President of Client Services. She hopes to combine best-in-class services with strategic thought leadership to create and foster meaningful and lasting partnerships. 

With over two decades of experience in marketing and partnerships, Jessica has established herself as a global leader, using consumer and partner insights to drive brand affinity and growth through storytelling, partnerships, and innovation. As a founding team member during the transformation of musical.ly into TikTok, Jessica played a pivotal role in launching the brand and product in 2018. She led category and community marketing teams spanning entertainment, music, sports, gaming, lifestyle, and education. Through integrated campaigns and strategic partnerships with brands like the NFL, NBA, NHL, NBCUniversal, Disney, Paramount, Riot, Epic Games, Amazon and Apple, she and her team helped TikTok scale its impact globally. As TikTok's Global Head of Marketing Innovation, Jessica aligned leadership vision across teams to incubate unconventional initiatives and develop new business models, facilitating TikTok's expansion from 70 million U.S. users to 180 million (1 billion globally) over 5.5 years. 

Before her time at TikTok, Jessica began her career in international networks television marketing at Sony Pictures, followed by roles on the marketing and promotions teams of two iconic syndicated game shows—Wheel of Fortune and Jeopardy—working with some of entertainment industry’s biggest legends and icons. Her favorite thing about being a part of these shows is how these simple games transcend generational differences and bring audiences of all ages together.  

Most recently, Jessica was able to stretch her consulting muscles and start her own consulting business. Through this, she was able to look at the business landscape from a different perspective and help brands at different stages of business in various industries including - mobile gaming, health and wellness, tabletop games, beauty, fintech, CPG and more.  

Jessica’s contributions to the industry have earned her multiple accolades, including Brand Innovators' 40 Under 40, AdAge Marketers of the Year, and AdWeek's Brand Collaboration of the Year. Her proven track record of crafting and leading high-impact, multi-channel programs has consistently delivered measurable business results for brands and partners she’s worked with. 

A Bay Area native, Jessica spent the last 20 years in Los Angeles before recently relocating back to the Bay with her family. She is excited to combine her passion for sports and entertainment with her commitment to creating meaningful impact in her new role with the Bay Area Host Committee. 

What brings her the most joy is watching her daughter, Kaya, play in their backyard forest with her husband and 5-year old Australian cattle dog, Indie. When not working, she enjoys practicing heated yoga, watching the Golden State Warriors, crafting, redecorating her home, and cooking up a feast for her friends and family.